NETA Auto has recently opened its first flagship showroom in Kenya, marking its entry into the African market. This move signifies a new era for electric vehicles (EVs) in the African right-hand drive (RHD) market.
Why Kenya?
NETA Auto chose Kenya as its starting point in Africa after carefully studying the market and aligning with its global strategies. Kenya is not only a gateway to Southern, Central, and Eastern Africa but also plays a crucial role in the Belt and Road Initiative. Utilizing Kenya’s strategic location, NETA Auto aims to strengthen economic ties with African countries and transition from ‘The Chinese NETA’ to ‘The World NETA’.
The decision to start in Kenya demonstrates its commitment to long-term success in Africa and sets the stage for future growth and collaboration with countries across the continent. Through strategic partnerships and a focus on innovation, NETA Auto is poised to become a key player in shaping the future of mobility in Africa and beyond.
Flagship Model
The flagship model, NETA V, has already been introduced in Kenya, with models like NETA AYA and NETA X to follow suit. NETA also has big plans for Africa, including expanding to 20 countries, opening 100 showrooms, and achieving an annual sales volume of over 20,000 units within three years. By focusing on providing top-notch service and excellent after-sales support, NETA Auto aims to become the leading manufacturer of new energy cars in the region.
Future Outlook
With its Africa strategy in motion, NETA Auto is set to embark on a new journey with its innovative products, strategic vision, and global perspective. With a strong commitment to innovation, quality, and customer satisfaction, NETA Auto is well-positioned to lead the charge towards a more sustainable automotive industry in Africa and beyond. The successful launch in Kenya marks a significant milestone in NETA Auto’s global expansion story and solidifies its position on the world stage.
