Caetano Kenya, the local franchise holder of Hyundai and Renault cars, has entered the used vehicles market where it is selling a wide range of brands including Toyota, Mitsubishi, and Jeep. The formal dealer joins CFAO Group –the owner of the Toyota franchise in Kenya, which was the first to start selling used cars through its subsidiary Automark.
The moves mark the new vehicle dealers’ quest for a piece of the secondhand car market which is bigger compared to showroom sales. The formal dealers say they are bringing higher quality and customer service standards to the used car business that has been dominated by individuals and roadside yards operated by small business owners.
“Caetano has announced their official entry into the used car market with Carplus, their pre-owned car dealership,” the company said in a statement.
“There tends to be a few uncertainties associated with used cars. Therefore, a buyer may want to learn as much as possible before signing on the dotted line. Carplus personnel feels confident that buyers will find the answers they are looking for at their dealership.”
