INEOS Automotive has nominated the partner that will operate its first retail sites in Kenya. They are among the first 160 locations to be confirmed in markets around the world. By the end of 2022 INEOS plans to have a network of 200 sales and service sites for the Grenadier spanning over 50 countries, including established dealer groups, 4X4 specialists and agricultural equipment dealers.
The confirmed retailer in Kenya is Wootton Automotive, a newly registered company created to exclusively represent INEOS Automotive in Kenya. INEOS is working with Wootton Automotive to set up its outlets and be ready to welcome customers in the next few months. That process includes an intensive INEOS training programme for the sales agents and workshop technicians.
“We have worked tirelessly for over a year to find retail partners that share our enthusiasm and excitement for the Grenadier,” said Tim Abbott, Head of Region South Africa and Sub-Saharan Africa. “They understand 4X4 users and their requirements and have a proven track record for exceptional customer service. Together with our regional partners, we look forward to providing Grenadier customers with the advice, guidance and support they need.”
Prospective customers will be able to find their nearest Grenadier retailer via an interactive map at ineosgrenadier.com. Technical specifications and indicative pricing for the INEOS Grenadier in Kenya will be confirmed by the end of April, with order books opening in May.
