Honda Manufacturing Ghana (HMG) recently celebrated a big achievement by commencing car production plant in Tema, Ghana. This is only the second car production plant of its kind in Africa, with the first one being in Nigeria. Honda is showing its dedication to the growing automotive market in the region.
Production Details
The plant is starting with the ability to make 500 cars each year. They will be using SKD (Semi-Knocked Down) assembly, which means they will put together cars using parts that are imported in kits. The first car they are making is the HR-V small SUV, and production began in December 2023.
Honda’s Expansion
Honda sees West Africa as a place with a lot of potential for growth. Since then, Honda has been investing heavily in building relationships with local suppliers and distributors to strengthen their supply chain in West Africa. They have also been focusing on understanding the unique needs and preferences of consumers in the region to tailor their products and marketing strategies accordingly.
By establishing a strong foothold in West Africa, Honda is not only tapping into a growing market but also contributing to the economic development of the region through job creation and supporting local businesses. With their commitment to sustainable practices and corporate social responsibility, Honda is poised to become a trusted and respected brand in West Africa for years to come.
Ghana’s Journey
By having a local office in Ghana, Honda can better understand the needs and preferences of the Ghanaian market. This will allow them to tailor their products and services to better suit the local consumers, ultimately leading to increased sales and customer satisfaction. Additionally, having a presence in Ghana will create job opportunities for locals and contribute to the country’s economy. Overall, Honda’s decision to open a local office in Ghana marks a significant step towards establishing a stronger foothold in the African market and building long-lasting relationships with customers in the region.
