NAJ Tracking Ltd, offers Fleet Tracking, Fuel management and 24Hrs vehicle recovery solutions. They are created by Family and corporate values, demonstrated by motor security personnel, 24Hrs surveillance solutions.
Africa Automotive News conducted an interview with Kassim Hassanali, NAJ Tracking Ltd Operations Director in regards to tracking devices market in Africa.
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How is Naj Tracking Limited performance since its inventory?
NAJ Tracking has grown progressively from car digital accessories enterprise  to undisputed FLEET &  FUEL TRACKING COMPANY, Bagging over 10 technology and innovation Awards in the last 2 years. And as the CEO I have won 3 awards including top 40 Under 40 MEN in Kenya.
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How is the African market in regards to tracking devices and software development?
Tracking in most African countries lags behind due to limited GSM/GPRS coverage on which most devices relies on for data upload, but in countries with better coverage like Kenyan market where Tracking is picking up, Another important factor is software wise in terms of functionality & performance –The European developed software’s are still most preferred compared to locally developed Systems because of their prowess in Fleet reporting capabilities.
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As a car tracker developer, are there challenges in the market industry in Africa?
The African market is being saturated with cheap, unlicensed poor performance software’s from Asia, which is affecting ability of offering African market with state of the art quality systems, other underlying issue is lack of access to  software’s development tools, to allow developers to come up with a functional effective systems that are user friendly and on point.
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If yes, what do you think can be done to address the challenges?
Critical Tracking information is held by these systems, with millions of automotive data fleet reports being generated, and thus the government should deal with quarks, operating as Vehicle tracking service providers. With unlicensed software’s used in transport industries to enhance Africa development of high quality systems.
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Any, considerations of partnership with other car tracking developers?
Yes, we are looking forward to partner with other developers mostly in our neighboring borders of Uganda, Tanzania and Rwanda; this is to give us a position to venture in the untapped market in these countries.
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In terms of developing products, what is your expansion strategy?
Our number one priority is to have the very best products in the telematics industry today and especially maintaining our core in Fuel Management. Naj Tracking has also partnered with Banks & Asset finance institutions, Transport industries, Parastatals, vehicle leasing companies, Taxis and Tours companies.
Having Branches has made it easier for our clients to get quality service country wide & establishment of mini control rooms within the East Africa region to monitor and recover vehicles fast and timely in motor security operations.
