Rymax Lubricants is a well-established lubricants brand from The Netherlands that has built a strong reputation based on 37 years of delivering high-quality lubricants. The company offers an extensive portfolio of products that covers various ranges and segments. The African market has been a major source of success for Rymax Lubricants since the early years of the company, being able to establish a strong presence and building a loyal customer base in the African market.
Over the last decades there has been a clear increase in global demand for high quality engine lubrication for several reasons. Durability might be the most important of these reasons: being able to trust on your vehicle, for your day to day operations and movement and thereby increasing efficiency and effectivity is considered to be a leading reason to invest in quality. As vehicle ownership increases in Africa, the demand for high quality lubricating products is also increasing. Rymax Lubricants is set to continue being a leader in the lubricants industry, delivering top-quality products to its customers.
Rymax Lubricants is committed to ensure the best quality lubricants that extend vehicles lifetime and reduce breakdowns for passenger, light commercials and heavy commercial vehicles. The product assortment of mineral, semi synthetic and full synthetic lubrication products is developed with a clear focus: supplying approved formulations from reputable Original Equipment Manufacturers (OEM’s) like Mercedes-Benz, BMW and Volkswagen to name a few. These approvals indicate that the materials used in the products come from reliable suppliers, and they have been through extensive engine testing to ensure high quality.
Managed from the headquarters in the Netherlands, the Product department works closely with research and development teams to continuously improve existing products and develop new ones that addresses the emerging lubricating needs in the market. This requires a deep understanding of customer requirements, as well as collaboration with OEMs to ensure that Rymax Lubricants products are compatible with the latest vehicle technologies.
“We must constantly stay ahead of industry trends and technological advancements to ensure that our products meet the highest standards and exceed customer expectations” emphasized Mr. Krishna Kumar Orakkan, Head of Product Management at Rymax Lubricants.
“Based on our customers’ feedback, we develop and offer the most suitable lubrication solution which will either be sourced from our existing assortment, or developed specifically for the customers’ request at hand, taking OEM recommendations, local driving conditions and price into account whilst remaining as flexible as possible. Analysing customer and country specific needs is always our starting point. By challenging ourselves, we improve every day,” adds Orakkan.
For Rymax it is not only about continued optimization and development of quality products, providing extensive service, education, support and warranty is equally important.
“We go the extra mile in offering the most suitable and qualitative engine lubricating products, and when a customer uses our products, our expertise and support really becomes of added value” continues Orakkan. “Based on the feedback we receive from our local distributors who are in constant contact with the customers driving and operating on the African roads, we optimize our offering and gratefully accept the challenge to improve our products and services, to suite our customers’ performance needs.
At Rymax Lubricants, having satisfied customers and end-users in the passenger, commercial and heavy duty segment, is a major motivator to consistently provide high-quality lubricants that meet and exceed the expectations of our valued customers and at the same time retain high customer satisfaction.
Commercial Director Mr. Erik Vermeer adds: “We understand that choosing the right lubricant for your specific vehicle model can be a challenging task, which is why we have developed a powerful tool called the Oil Advisor that can be found on www.rymax-lubricants.com. The Oil Advisor is an innovative tool that links the Rymax product assortment to the global OEM’s. With just a few clicks, customers can obtain a professional report that recommends the lubrication points and products for the specific vehicle or car model within all common segments.”
The Oil Advisor tool uses OEM data directly from the manufacturers, ensuring that the lubrication recommendations that are provided are guaranteed to be accurate and reliable.
As Rymax Lubricants expands into new markets, segments and niches, the company remains committed to providing its customers with the highest quality lubricating products and services. With focus on innovation and data management, the company is well-positioned to meet the evolving needs of its customers and maintain leadership in the automotive lubricants industry.
Rymax Lubricants’ commitment to quality, innovation, and customer satisfaction is what sets it apart from its competitors, and it is this commitment that will continue to drive success in the future.
