Nissan is set to introduce its e-Power hybrid technology car to Tunisia. This is a strategic move to test the demand for the electric vehicles (EVs) in the African market. Africa is seen as the last frontier for the e-Power Hybrid vehicle because many people in Africa do not own cars. In fact, the average number of vehicles per 1,000 people in Africa is much lower compared to the global average.
Challenges in Africa
While EVs are becoming more popular in other parts of the world, they are still too expensive for many people in Africa. Some countries in Africa, like South Africa, also face challenges such as power outages and transportation issues that make it hard for companies to invest in EVs on the continent.
Nissan’s Plan
Sherief Eldesouky, the Managing Director of Nissan Africa, explained that they have a plan to introduce electrification in Africa using their e-Power technology. This system includes a petrol engine, power generator, inverter, battery, and electric motor. The electric motor powers the wheels using energy stored in the battery pack.
Progress in South Africa
South Africa has made some progress in supporting the transition to EVs by publishing an EV policy roadmap with government incentives. Nissan, which has been in Africa for over 60 years, owns manufacturing plants in Egypt and South Africa. They plan to export pickup trucks built in South Africa to new markets in Algeria, Libya, Sudan, Tunisia, and Egypt.
Future Plans
Nissan also has plans to launch new vehicle grades in Sub-Saharan Africa and South Africa. They will offer a mid-grade automatic transmission vehicle in Sub-Saharan Africa and an entry-level double cab in South Africa. This shows Nissan’s commitment to expanding their presence and offering more options for customers in Africa.
