Built on the philosophy of “Make in India, Make for the World” Nissan has expanded the number of export markets for its highly popular Magnite compact SUV to 15 in total, following an incredibly successful first year on sale. Magnite, produced at Nissan’s Chennai plant in Tamil Nadu, was launched in December 2020 and has since gone on to achieve 78,000 cumulative customer bookings in India alone, with a further 6,344 shipped overseas.
Following the successful introduction of Magnite in South Africa and Indonesia last year, the award-winning car is now also available to customers in Nepal; Bhutan; Bangladesh; Sri Lanka; Brunei; Uganda; Kenya; Seychelles; Mozambique; Zambia; Mauritius, Tanzania and Malawi.
Magnite was the first global product to launch under the Nissan NEXT transformation plan, shifting the company’s focus towards high-demand products that deliver lasting value to the business and to customers.
Since launching, more than 42,000 Magnites have been produced in Chennai, despite the challenges of the Covid-19 pandemic and ongoing semiconductor shortage. This achievement earned Nissan India Operations the company’s Global President’s Award.
Nissan chairperson for the Africa, Middle East, India, Europe and Oceania region, Guillaume Cartier said: “Magnite is an exceptional car and a fantastic showcase for Nissan design and engineering, as well as the strength and expertise of Indian manufacturing.
“I’m excited that customers in many more markets will be able to experience Magnite. It is a great example of Nissan’s innovative approach in bringing engaging products, with a strong and uniquely ‘Nissan’ identity, to our customers.
The Nissan Magnite has already won a number of high-profile automotive awards in India, including from BBC Top Gear India, Car & Bike and Autocar India, and was recently named The Race Monkey Car of the Year 2021.
Sinan Ozkok, President, Nissan Motor India, said: “Nissan Magnite is a true reflection of Nissan’s philosophy of ‘Make in India, Make for the World”. We are proud to export the ‘Big, Bold and Beautiful’ Nissan Magnite to 15 markets across the globe. It demonstrates the universal appeal of great design, performance and value.”
Biju Balendran, Managing Director and Chief Executive Officer, Renault Nissan Automotive Private Ltd, (RNAIPL) said: It’s a great testament – both to the car itself as well as our India team – that within just a year of launch, we are now exporting Magnite to an increasing number of overseas markets.”
