Rymax Lubricants and Norwegian drift driver Simen Olsen have agreed on a sponsorship for the 2022 season. The 2021 Formula Drift ‘Rookie of the Year’ has a clear ambition: become the number 1 drifter in the world. Rymax Lubricants is proud to be part of this journey and strongly identifies with the big challenge Simen and his team commit themselves to.
Rymax Lubricants has a strong connection with the drift sport. Not only is the Dutch lubricants brand one of the main partners of Europe’s biggest drift event: Gatebil.no, but several other remarkable drifters are found in the Rymax Racing Team, like Hunter Taylor who is undoubtably one of the most ambitious females in the sport.
The 25-year-old Norwegian drift talent Simen Olsen has rocketed himself into the established driftscene. With a noteworthy youth career in motorsports, his focus has shifted to drifting about 5 years ago when he set a goal for himself: become the number 1 ranked drift driver in the world. This resulted already in an overall win in the Norwegian Driftcup Pro in 2021 and the impressive ‘Rookie of the Year 2021’ title in the world’s highest class: Formula Drift, with a record-high in points.
For Simen’s ambition, his team is just as important as his own performance. His crew chief, coach, spotter and mechanics form a strong, loyal and essential part of the family. Olsen: “Without team improvement, there can’t be personal success. We see the same philosophy over at the guys at Rymax.” Rymax Marketing Manager Jan-Pieter Doove confirms: “We approach this sponsorship as partners. We want to grow together to realize Simen’s ambition and we will do whatever we can to get him there.”
The challenging drift sport puts high demands on the lubricants. With engines tuned well over 1.000 bhp, even the experienced spectator sometimes wonders how these machines don’t break down. Using high-quality products is of essential importance, that is why Simen Olsen and his team have chosen to corporate with Rymax Lubricants to lubricate their two Toyota GR Supra’s. Olsen: “I already have very good experience with Rymax in my private- and racecars. I know I can rely on the quality which is important for me and the team.” In return, Rymax uses the experiences from the team to further improve the products. “Developments that eventually will find their way to consumers all over the world” says Doove.
For 2022, Simen Olsen and his team have already kicked-off the Formula Drift season with appearances in Long Beach and Atlanta. Next to the US program, Simen will also compete in Europe in the Norwegian Drift Championship, at two Gatebil events and at the famous German Iron Drift King event.
