Castrol, a renowned global leader in lubricants, and RUBiS, a prominent energy and retail company, have unveiled a strategic partnership aimed at enhancing car care and fuel services throughout Rwanda. This collaboration represents a pivotal milestone for both organizations and coincides perfectly with Castrol’s celebration of 125 years of innovation and excellence.
What the Partnership Means for Customers
The alliance between Castrol and RUBiS is poised to transform Rwanda’s automotive and fuel sectors. With over a century of expertise, Castrol is celebrated for its cutting-edge technology and high-performance lubricants that customers can rely on.
RUBiS, recognized for its extensive network of fuel stations and a strong commitment to customer satisfaction, plans to utilize this partnership to improve the quality and accessibility of automotive services across Rwanda.
“At RUBiS, we value partnerships built on shared principles and a unified goal of delivering positive impact. Castrol embodies our commitment to innovation, sustainability, and customer satisfaction,” said Kayihura Jeanine, Country Manager of RUBiS Energy Rwanda.
“Together, we are dedicated to ensuring that every vehicle on Rwandan roads operates more smoothly, lasts longer, and performs at its best. Furthermore, Castrol not only excels in car engines but is also a top choice in the industrial sector and for machinery,” she added.
As part of this collaboration, customers will have access to a selection of premium Castrol lubricants at RUBiS stations, guaranteeing top-notch care for their vehicles. Additionally, the introduction of Ultra Tec fuel at RUBiS stations will elevate engine performance and efficiency by providing a cleaner fuel option for motorists.
RUBiS cardholders will also enjoy exclusive offers and discounts on both fuel and lubricants, making high-quality automotive care more affordable and accessible. For the thousands of Rwandan drivers who depend on their vehicles for daily travel, this partnership promises improved fuel and lubricant options, leading to safer and more reliable transportation.
In a statement, Jeanine Kayihura remarked: “To our customers, I assure you that you deserve a premium experience, and with Castrol at RUBiS, that experience is now attainable. Whether you are an individual car owner, a manufacturer, a large industry, or part of a fleet, Castrol products will deliver unparalleled protection and performance for your engines, ensuring optimal functionality in all conditions.”
Celebrating Castrol’s 125th Anniversary
The launch event, held at Atelier Du Vin to also celebrate Castrol’s 125th anniversary, was attended by Olivier Sabrie, the new Chief Executive Officer of East Africa for RUBiS, Jean-Christian Bergeron, Global Managing Director of RUBiS, and Ed Savage, General Manager of Castrol East Africa. Guests were invited to explore a gallery that showcased the evolution of Castrol’s brand and products over the years, underscoring the company’s lasting commitment to innovation and excellence in the automotive field.
