Sleek Peugeot 3008 Sports Utility Vehicle (SUV) has won the ‘New Car of the Year’ at the annual Auto Trader New Car Awards ceremony held in London recently. The accolade endorsed recently by over 63, 000 UK drivers who voted for the impressive SUV to beat key rivals in that segment is coming about one year after the assembler of Peugeot vehicles in Nigeria, PAN Nigeria Limited, unveiled the mid-size people’s choice at a well-attended launch in Lagos.
The win is the 66th award for the Peugeot 3008 SUV, making it one of Peugeot’s most successful models. Unlike many other awards which rely on editorial judging panels, the Auto Trader New Car Awards are decided by more than 63,000 real car owners who voted via a survey. Drivers review vehicles in 16 different criteria, ranging from reliability and performance to running costs, to give potential buyers a complete picture of ownership.
Consumers are also asked about their overall satisfaction with their car and how likely they would be to recommend the model to others. Owners rated the Peugeot 3008 SUV highly in a range of areas, including its design, interior practicality and its innovative tech, including the Peugeot i-Cockpit® infotainment system.
Commenting on the win, Erin Baker, Auto Trader’s New Car Editorial Director, said, “The PEUGEOT 3008 SUV was a stand-out winner and has been highly commended for how comfortable and safe it feels when driving, as well as the quality of its interior and it’s good”.
According to Baker, “Owners were quick to highlight the quality of the technology that comes as standard and its features and accessories. It’s a fantastic all-rounder and a wholly worthy winner of New Car of the Year.” In his remark, Peugeot UK managing director, David Peel, said, “Certain awards stand out for us in the industry.
Any award based on owner feedback is extremely important for us and it’s fantastic to see so many owners praise their PEUGEOT 3008 SUV. Our commitment to building vehicles that feature uncompromising quality, an instinctive driving experience and sharp design is clearly paying off.” The New Car of the Year award is just the latest in a range of accolades won by the Peugeot 3008 SUV, including Carbuyer’s ‘Best Medium SUV’, ‘Mid-Size SUV of the Year’ in the 2019 Fleet News Awards and ‘Best Mid-Sized SUV’ in the 2019 Driver Power survey.
The Peugeot 3008 was officially unveiled to the local market by PAN Nigeria Limited at a launch held in Lagos in the first quarter of 2018, an event that attracted crème-d-la crème of the nation’s automotive industry. Reacting to Peugeot 3008’s latest award, the Managing Director of PAN, Ibrahim Boyi, said the SUV’s string of honours is a confirmation that all the attractive technological, safety and luxury features the company highlighted at the launch last year, were no marketing gimmicks, but true attributes of the car.
