2024 marks the 20th anniversary of 4CR, which is now recognized as one of the pioneering system providers in the car refinishing market. Africa Automotive spoke to Mr. Andrea Pedrotti, CEO of 4CR and Mr. Marc Drews, the Key Account Manager, about 4CR’s journey over the past two decades, their market impact, unwavering commitment, accomplishments and future contributions to improving the car refinishing market as well as increasing their product range.
Africa Automotive: What’s one word to describe 4CR and your 20th Anniversary?
Andrea Pedrotti: One word to describe 4CR and our 20th Anniversary is “Limitless.” The choice of “Limitless” encapsulates the essence of 4CR’s journey over the past two decades and aligns seamlessly with our motto, “No Limits.” It reflects our commitment to pushing boundaries, exploring new horizons, and consistently challenging ourselves to innovate without constraints. In celebrating our 20th Anniversary, “Limitless” signifies the endless possibilities, continuous growth, and boundless potential that define 4CR’s enduring presence in the dynamic car refinish industry. It symbolizes our unwavering dedication to providing limitless support to our global partners and staying at the forefront of advancements, reinforcing the idea that with 4CR, there are truly no limits to what we can achieve together.
AA: As you celebrate 20 years in business, what would you say are 4CR’s greatest accomplishments over the years?
Marc Drews: One of our greatest accomplishments is the establishment of a robust and enduring bond with our customers worldwide. Our commitment to customer satisfaction goes beyond providing top-notch products – it encompasses building lasting relationships based on trust, reliability, and a shared commitment to success. This strong connection has been instrumental in our growth, as we continuously listen to our customers’ needs, adapt to industry changes, and collaborate closely to address challenges.
AA: What keeps 4CR committed to the car refinish market even after 20 years?
AP: Our unwavering commitment to the car refinish market stems from a passion for excellence and a dedication to providing professionals with the best tools available. We understand the evolving needs of the industry and continually strive to meet and exceed expectations.
AA: From your perspective, what change has 4CR brought in the car refinishing space?
MD: From my perspective, 4CR has been a trailblazer in the car refinishing space as one of the pioneering system providers. We took a distinctive approach by specializing in offering comprehensive solutions, becoming one of the first to provide everything needed for car refinishing under one roof. Our product selection has consistently evolved, always attuned to the ever-changing needs of our customers.
AA: Is there anything that 4CR should have done differently over the 20 years?
AP: While reflecting on the past 20 years, it’s essential to acknowledge that mistakes happen. However, each challenge has been an opportunity for growth and improvement. If there’s anything we could have done differently, it would be to enhance our communication channels earlier and gather more customer feedback to fine-tune our products and services.
AA: How has 4CR’s culture evolved over the years, and what core values have remained consistent throughout?
MD: 4CR’s culture has evolved to embrace diversity, collaboration, and a customer-centric approach. Our core values of integrity, innovation, and quality have remained consistent, serving as the foundation for our success.
AA: Are there key refinishing issues that you see 4CR addressing in the future?
AP: Looking ahead, we anticipate addressing key refinishing issues such as reducing environmental impact, enhancing product efficiency, and staying at the forefront of technological advancements to meet the evolving demands of the market.
AA: How has 4CR supported the car refinishing professional’s development in achieving a flawless finish?
MD: 4CR has been unwavering in our commitment to making the work of car refinishing professionals as seamless as possible while maintaining a focus on achieving a flawless finish. Our comprehensive system is meticulously designed to streamline processes, optimize efficiency, and elevate the overall experience for professionals in the car refinish industry. We understand the importance of balancing ease of use with the pursuit of perfection, and it is our constant endeavor to provide tools and resources that empower professionals to achieve impeccable results with efficiency and precision.
AA: What safety precautions should one take when working with hazardous materials like car refinishing paint and solvents?
MD: When working with hazardous materials such as car refinishing paint and solvents, prioritizing safety is paramount. Always adhere to recommended safety guidelines, use personal protective equipment (PPE), and work in well-ventilated areas to minimize risks. At 4CR, we not only provide top-notch products but also understand the significance of safety in the car refinish process. Our dedicated team of technicians is always ready to assist with any safety-related inquiries. Whether it’s guidance on proper handling of materials or advice on the latest safety protocols, our technicians are committed to ensuring that professionals in the field can carry out their work with confidence and security. Your safety is our priority, and we are here to support you every step of the way.
AA: What are 4CR’s plans in terms of contributing to improving the car refinishing market for the next 10 years?
AP: In the next decade, 4CR aims to contribute to the car refinishing market by further advancing sustainable practices, investing in research and development for eco-friendly solutions, and collaborating with industry partners to drive positive change. Our goal is to lead the way in creating a more sustainable and efficient car refinishing market for the benefit of professionals and the environment alike. Last but not least, 4CR is committing to increase its product range and add more and more product lines as its stated in our vision mission: ALL FROM ONE HAND!
