SCRIBOS, a leading provider of innovative brand protection solutions, is partnering up with TotalEnergies Lubrifiants, a division of TotalEnergies. Together, they are introducing a ground-breaking security feature that can be directly printed on the product label, aimed at combating counterfeiting in the lubricant industry.
TotalEnergies Lubrifiants, a division of TotalEnergies – a multinational energy company that ranks among the top players in the global energy market. The company develops, produces, and markets a diverse range of lubricants for the automotive, industrial and marine sectors. As a market leader, TotalEnergies faces significant risks from counterfeiters who aim to exploit the brand’s extensive portfolio by producing fake products.
The security feature
To address this challenge, SCRIBOS has introduced the innovative ValiGate® Direct Print solution for TotalEnergies’ lubricant products. This cutting-edge technology not only serves as a strong deterrent to counterfeiters but also meets the unique demands of the lubricant division, with its wide range of sub-brands and a global network of print shops. ValiGate® Direct Print enhances and streamlines TotalEnergies’ existing brand protection measures, enabling a more unified and efficient anti-counterfeiting strategy across its international operations.
ValiGate® Direct Print provides robust protection by allowing security features to be directly printed onto lubricant bottle labels at print shops worldwide. These labels, embedded with advanced security elements, are then distributed to various TotalEnergies sub-brands for application on their products. This process eliminates the need for a separate security label, thereby simplifying operations and improving production processes.
Beyond production efficiencies, ValiGate® Direct Print also offers significant consumer-facing advantages. It includes an easy-to-use authentication process that does not require a dedicated app. Consumers can instantly verify the authenticity of products by scanning a QR code embedded within the security pattern using their smartphones, providing secure and straightforward product authentication.
The digital platform
This enhanced consumer experience is further amplified by the digital module “SCRIBOS 360 interaction,” which is part of SCRIBOS’s digital platform, SCRIBOS 360 (rebranded as Lub360 for this initiative), linked to the security feature. This digital module fosters customer engagement and brand loyalty by adding promotional buttons that appear to the end customer after scanning the QR code. Brands can strategically integrate links to their websites, social media platforms, competitions, or bonus programs, thereby boosting scan rates and deepening customer interaction. These buttons offer diverse design options, ranging from standard to highly personalized solutions.
For instance, TotalEnergies Lubrifiants will utilize this feature by embedding a promotional button that links directly to its popular service, Lubconsult. Lubconsult is an advanced tool designed to help users select the right lubricant for their specific applications. Whether the customer owns a car, SUV, pickup, light truck, motorcycle, commercial vehicle, agricultural machinery, or industrial equipment, they can input relevant details to receive a tailored lubricant recommendation. This service is offered through different links that cater to various countries, ensuring localized support.
Additionally, TotalEnergies plans to include another promotional button that directs users to their full product catalogue, which also varies by country. These options offer customers easy access to crucial product information and recommendations, enhancing their overall experience with the brand.
Additionally, SCRIBOS’s digital platform, rebranded as Lub360 for this initiative, offers TotalEnergies a comprehensive tool to manage and monitor brand protection activities effectively. This integrated dashboard provides real-time insights into all activities, including detailed analyses of counterfeiting hotspots.
The data analytics capabilities of Lub360 deliver precise, actionable insights, enabling TotalEnergies to identify counterfeit activity patterns, optimize defense strategies, and evaluate the effectiveness of their anti-counterfeiting measures. This transparency and measurable success are crucial in safeguarding and growing TotalEnergies’ business in the long term.
The launch of this advanced solution marks a significant milestone in the fight against counterfeiting, reinforcing TotalEnergies Lubrifiants’ commitment to providing safe and authentic products to customers worldwide.
About SCRIBOS
SCRIBOS is a market-leading provider of anti-counterfeiting solutions. We develop and manufacture innovative security markings that can be combined with state-of-the-art digital tools. These effective brand protection solutions enable brand owners around the world to combat counterfeiting, grey market trading, and unauthorised production. They also open up avenues for customer interaction, track & trace, and market analysis. Based on comprehensive consulting, we develop and implement customised solutions from a single source. With our international team, we serve brand owners from the automotive, chemical, spirits, food, cosmetics, and luxury goods industries, among others.
As a wholly owned subsidiary of the KURZ Group, we benefit from the extensive experience and global presence of our parent company in the international market for security applications, including the protection of banknotes and ID cards. KURZ is one of the leading providers of product and brand protection. With TRUSTCONCEPT®, the group has developed an intelligent anti-counterfeiting package including individually tailored solutions for the identification of original products, tamper protection to combat counterfeit products, and greater transparency within distribution channels – all from a single source and combined with a highly specialized consulting service.
Furthermore, KURZ as the global leader in thin film technology offers a comprehensive portfolio of products for surface finishing and decoration, rounded off by an extensive range of stamping machines and stamping tools. The KURZ Group has more than 5,500 employees at over 30 sites worldwide and produces under standardized quality and environmental standards in Europe, Asia, and the USA.
