Ministry of Energy Tanzania has officially launched Dow Elef Auto EV (ZERA) in Dar es Salaam. This marks a major step toward expanding clean transportation solutions in Tanzania. The launch, held on March 6, 2026, reflects the government’s broader plan to promote clean energy technologies and modern electric mobility.
The initiative aligns with the government’s 2024 policy framework designed to reduce transport costs while taking advantage of the country’s growing electricity generation capacity, which now exceeds 4,500 MW.
Government Signals a Shift Toward Clean Transport
Felchesmi Mramba, Permanent Secretary at the Ministry of Energy, officiated the event. He emphasized that the launch represents an important transformation in Tanzania’s approach to energy use and transportation. According to Mramba, the government intends to integrate advanced automotive technology into the national transport network. At the same time, the initiative aims to reduce dependence on conventional fuels.
“This launch is an important step in the revolution of the transport sector in the country and aligns with the efforts of the Sixth Phase Government to promote investment,” Mramba stated.
The government confirmed that introducing electric vehicles will provide more sustainable and affordable mobility solutions for Tanzanians.
Electric Vehicles Promise Lower Transport Costs
Officials highlighted the significant cost advantages of electric mobility during the event. Data presented at the launch showed that the new electric vehicles require approximately TZS 25 per kilometer to operate. In contrast, fuel-powered vehicles cost about TZS 200 per kilometer.
This represents an estimated 85% reduction in operating costs, which could help reduce transportation expenses for individuals and businesses. Lower operating costs may also contribute to improving the overall cost of living and logistics across the country.
Policy Framework Supports EV Investment
The launch builds on the National Electric Vehicles Policy Framework, approved by the government in December 2024. The framework aims to create a favourable investment climate for electric mobility by encouraging production, adoption, and infrastructure development.
The policy also links the electric vehicle sector to Tanzania’s expanding renewable energy grid and future charging infrastructure. More details about global electric vehicle adoption and policies can be found through the International Energy Agency. This organization tracks worldwide EV growth and clean mobility trends.
Company Plans Local Assembly and Skills Development
Emmanuel Kazimoto, Director of Dow Elef Auto EV (ZERA), confirmed that the company has already started operations by importing fully built electric vehicles for the Tanzanian market. Kazimoto explained that the company plans to adopt a phased strategy. This will gradually transition from importing complete vehicles to bringing in individual components for local assembly.
“The future goal is to establish an electric vehicle assembly plant in the country, a move that will stimulate employment and build modern technology skills among Tanzanian youth,” Kazimoto said.
Such an assembly facility would strengthen Tanzania’s automotive sector while promoting technology transfer and workforce development.
Growing Power Capacity Strengthens EV Adoption
Tanzania’s rapidly improving energy sector provides a strong foundation for electric mobility expansion. The country now generates more than 4,500 MW of electricity, and national electricity access has reached 85.5%. Officials believe these improvements will support the wider adoption of electric vehicles across the country.
Currently, Tanzania already has approximately 10,000 electric-powered transport units, including motorcycles and three-wheelers. The introduction of four-wheeled electric vehicles through the ZERA initiative is expected to accelerate the country’s transition to cleaner transport solutions.
A New Chapter for Tanzania’s Transport Sector
The launch of Dow Elef Auto EV (ZERA) represents a significant milestone in Tanzania’s journey toward sustainable transportation. By combining strong government policy support, expanding electricity infrastructure, and private sector investment, the country is positioning itself to play a growing role in Africa’s electric mobility future.
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