Pegasus Automotive Group UAE, part of Pegasus Automotive Group an international dealer group with operations in London, Geneva, Kuwait, Abu Dhabi and Dubai, has been recognized for its expertise in the industry and dedication to customer service during the 2020 MEA Business Awards. The company bagged the ‘Best International Luxury Automotive Dealership’ category in recognition of its commitment towards promoting excellence in the industry.
According to the company’s senior officials, winning the ‘Best International Luxury Automotive Dealership’ category serves as a testament to how Pegasus Automotive Group was able to overcome challenges and how it rose to being a much sought-after provider of luxury car brands in the region. Adapting to the unprecedented challenges posed by the pandemic was one of the key challenges that the company faced in 2020, which they sought to address via utilizing innovation and helping customers maintain an emotional connection with the brand.
Pegasus brought the showroom experience across a virtual platform–giving customer the advantage of getting a closer look at their preferred models while in the comfort of their own homes. The company also conducted virtual sales consultations via online platforms and even walked the extra mile by sending the car to the customers’ home upon request, including test driving the vehicle.
Dr. Saeed Dana, Managing Director, Pegasus Automotive Group, said, “We are truly thankful for the recognition that we have received from this year’s MEA Business Awards. It is always a pleasure to be recognized in the industry for your contributions and efforts as it not only speaks about the business itself but also about the efforts made by our employees. During the pandemic, we shifted our priorities and focused more on closely monitoring macroeconomic indicators and changes in consumer behavior; constantly reviewing our contingency plans as new information becomes available; exercising rigor in managing our finances and utmost prudence on cost reductions.”
Dr. Saeed added, “We continue to remain steadfast in our efforts to innovate our sales approaches–placing key focus on specific customer segments and geographies using digital tools. Moreover, we remain active and prepare our operations for recovery by taking critical steps to promote a safe working environment.”
Nominees for this year’s MEA Business Awards were reviewed by a prestigious judging panel–checking and assessing supporting evidence submitted by each nominee in addition to the independent research conducted by the award’s research team. The team gathered information independently from a variety of publicly accessible sources, which were assessed alongside any material supplied by a nominating party or the nominee themselves. The research team cast their final judgement, based on various criteria such as business performance, longevity, business growth (either sustained or rapid), any significant innovations or feedback from stakeholders, clients and/or customers.