India’s automobile major Mahindra won the Gold Award for fairing on various indicators, including level of satisfaction among its network of dealers and the manner of allocation of vehicles to them.
Mahindra, which has been in South Africa for the past 16 years, received the award on June 7 from the country’s National Automobile Dealers’ Association (NADA) which tests dealers’ satisfaction with the way a brand supports and communicates with them.
The automobile giant, which has more than 60 dealers in South Africa, secured the top position out of the 29 vehicle brands surveyed for the awards.
“Many people do not realise that our dealers are independent businesses and not part of the Mahindra Group.
“As such, we have to ensure that their businesses are healthy and their personnel are happy in order to ensure that they offer the best possible service to our customers,” Gupta said.