Tata Motors, along with its distributor, Tata Africa Holdings (Tanzania) Limited (TAHTL) on Saturday launched their compact SUV duo, Tata Nexon and Hexa in Tanzania at a starting price of 45 million and 89 million respectively. These vehicles will be available across the company’s authorized dealerships in the country and will have finance options, the company said in a statement.
Sujan Roy, Head – International Business, Passenger Vehicle Business Unit, Tata Motors, “Both the products have been conceptualized with an innovation driven focus for contemporary design, best-in-class technology and advanced features. We are confident that the vehicles will be instant hits and will provide a rich and dynamic experience for the customers who wish to make a style statement.”
“Additionally, with the launch of these products, we look forward to increase our market share not only in the UV segment but also in the overall Passenger Vehicles segment in the country,” he added.
While the Nexon is a revolutionary design of “breaking the box” with an aerodynamic silhouette, the Hexa boasts of a bold and impactful design.
Naresh Leekha, Regional Head – East Africa, TAHTL said, “This is our first big step into the UV segment with Tata Motors. Continuing our long standing relationship with the Company, we are proud and confident to launch these products in our country and look forward to introduce many more such fantastic products in the times ahead.”